Privacy Policy

Last Updated: January, 2008

General (the "Site") are owned and operated by World-Tools LLC. believes that trust is an important component of the service we provide to our customers. To ensure that we earn and keep that trust, makes every effort to protect your privacy and the confidentiality of your personal information. This Privacy Policy is provided to inform you about's collection, use and disclosure of information you choose to share with us through the Site.

This Privacy Policy is considered to be a part of's User Agreement. By using the Site you agree to the terms and conditions of the User Agreement, including this Privacy Policy. By using the Site, you are also consenting to's privacy practices, including the use and disclosure of any personally identifiable information that you have shared with us, as described in this Privacy Policy.

Minors' Privacy

The Site are not targeted towards, or intended for use by anyone under the age of 18. By using the Sites you represent and warrant that you are 18 years of age or older. We reserve the right to terminate your membership in the event that becomes aware you are under 18. Persons under 18 may not submit any personally identifiable information to us, and if we discover that we have inadvertently gathered such information, we will take the appropriate steps to delete it.

What Information We Collect

Information You Give Us.

The use of certain features and services on the Site may require that you register and supply personally identifiable information such as your name, email address, telephone number and other information, which is stored by We may also collect additional information from you in order to provide you with specific services and to personalize your experience on the Site. For example, users may provide more information using features such as Wish Lists, and that information will be stored with your user profile.

Information Gathered Automatically.

The Site use "cookies" to automatically recognize returning users. Cookies used by the Site may contain your user name, email address, IP address and/or postal code. A cookie is a small file on your hard drive that allows us to display your previously defined search criteria and notification preferences whenever you visit our Site. "Clear gifs" are tiny graphics with a unique identifier, similar in function to cookies, and may be used to track the online movements of Web users or to let us know if you have opened an email that we sent you. Your access provider assigns an internet protocol address to your computer when you use the Internet. We collect each IP address that accesses the Site; computer and connection information such as browser type and version, operating system, and platform; your behaviour on the Site and related services, including the products and merchants you view or searched for, as well as the URL you come from and go to next; cookie number; participating merchants you visit and the items that you purchase. We use this data, as well as other data in our databases, to analyze site and user behaviour, troubleshoot technical problems, resolve disputes, address complaints, prepare aggregated reports that we share with others and customize your experience on the Site. You can block cookies by changing the settings on your browser (contact your ISP for help), but doing so may prevent us from delivering certain services to you (e.g., saved searches). Your browser must also be set to accept cookies in order to access the Site as a registered member.

Other Data Collection.

We may get data from or about you in other ways not specifically described in this statement. For example, you might contact Community Care or customer support, or we may get a third party complaint about you. Any personal information that we collect will be handled in accordance with this Privacy Policy.

Use of Information by

Information you provide to us through the Site is used by to operate the Site, provide you with information and services you request, and to communicate with you. We may, for example, use information you provide to target ads that we think you may be interested in, or send emails to you including newsletters and alerts. Your information may also be used to contact you when necessary (such as to assist you in your use of the Site). You may always choose not to provide us with this information; however, this may limit our ability to provide you with a specific service. You may opt-out of receiving future mailings at any time; however, you may not opt-out of some administrative emails (such as emails about User Agreement changes) while you are a member of the Site.

As our business evolves, may sell, transfer or otherwise share some or all of its assets, including personal information, in connection with a merger, reorganization, or sale of assets, or in the event of bankruptcy. In such an event, personal and anonymous information may be one of the assets transferred in order to continue to provide the Site to you. You will receive notice of such event (to the extent it occurs) as provided in the "Notification of Changes" section below. We will require that the new entity holding your personal information follow the practices disclosed in this Privacy Policy.

Sharing and Disclosure of Information

Aggregated Research Data. produces research reports and other information and data about online shopping for participating merchants, and other customers, as well as media and other interested parties. Such information and data are based on aggregated, anonymous information about millions of online shoppers and do not include any personal information about individuals.

Special Offers.

On the Site, you may also have opportunities to express interest in or register for third party products and services. If you do, we will provide personal information about you to the third party to implement your request.


We use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site in order to provide advertisements about goods and services of interest to you. When we do this, we do not provide your name, address, email address or telephone number.

Third party ad servers may place or recognize a cookie and, using the cookie or otherwise, collect and use data from your visits to the Site and other websites to serve ads to you.


We may share your personal information with our affiliates, consultants, vendors and service providers, who assist us in maintaining the Sites and providing related services such as online registration for events.

Legal Requests. may lawfully disclose your personal information for law enforcement or regulatory purposes. cooperates with law enforcement inquires and other third parties to enforce laws, intellectual property and other rights. We can (and you authorise us to) disclose any information about you to law enforcement or other governmental officials as we, in our sole discretion, believe necessary or appropriate or in connection with an investigation of fraud, intellectual property infringements, piracy or other activity that is illegal or may expose us to legal liability.

Other Use and Disclosure of Information for the Site

Content and Ratings.

You can publish reviews, comments and other content. Members can choose to rate products or reviews, and to create a web of trust. As an unregistered visitor, we may allow you to rate products and/or reviews.

Your review ratings and trust statements are displayed publicly unless you change the default configuration. Your member name is automatically displayed with reviews and comments you publish, and if other members choose to, they can receive email notifications of your publications or publish their own comments to your reviews.

We, and our licensees, can republish your content as described in our User Agreement. We publish product ratings and use them to develop aggregate ratings, personalize site views and merchandise products. We use your review ratings and web of trust to personalize site views and identify/feature popular members. For example, we may promote most popular or highest-earning reviews and members.

Email Tools.

If you send emails through our Site, your email will include your email address and any personal message you include. Although we do not retain, in any easily-retrievable way, the addresses that you are emailing, these emails are not private communications. Also, you may not use these tools to send spam or content that violates the User Agreement or applicable laws.


We may ask for your feedback through a survey, and we may use the results for our internal development and marketing research. We may also share the results with our affiliates, consultants, vendors and service providers.

Links to Other Sites

The Sites contains links to other web sites. is not responsible for the privacy practices or the content of these sites. If you have concerns about how other web sites collect and use information about you, make sure to read that site's own privacy policy.

Changing or Deleting Information About You

Registered members may access, modify or remove their personal information or delete their membership account by accessing their Member Profile or Account information. We try to implement changes to our databases as quickly as possible. However, not all databases may be updated immediately, and some old data may remain in our archives and records for a short period until updated. Also, we may be unable to send changes you make to partners, vendors or third party service providers who have already received your data or content. If your account or membership is being terminated or suspended, we may maintain some data to prevent re-registration.

We will retain in our files information you have requested to delete in some circumstances, such as to resolve disputes, analyze programs, enforce our User Agreement. Furthermore, such prior information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems.

Choice/Opt-Out of Email Communications

At any time (and except for administrative emails discussed above), you have the ability to opt-out of receiving communications from To unsubscribe from the email newsletter, contact Customer Support and let us know that you would like to discontinue this service. In addition, each of our email messages contains a link at the bottom of the email for purposes of adjusting your email subscription preferences or to be removed from our mailing list.

Security uses physical, electronic and administrative safeguards, including advanced firewall and password protection for our databases, designed to protect the security of data. We restrict access to your personal information to employees that need to know that information in order to operate, develop or improve our services.

Notification of Changes

This Privacy Policy may be revised over time as our business grows and evolves. We will post any new privacy policy, along with the date of its last revision, prominently so that you will always know what information we gather, how we use that information, and whether we will disclose it to anyone. Please check the Site regularly for information about revisions to our privacy policy. If you would like to receive email notification of any such changes, please contact Customer Support requesting the same.

Anti-Spam Policy is opposed to unsolicited commercial email or spam. If you believe that you have received an unsolicited email from us, please contact our Privacy Department and we will investigate.

Contact Us

If you have any questions about this Privacy Policy, the practices of the, you may contact: Customer Support